Shift Has Happened! We have to respect our audience and and earn trust. We don't do that by just broadcasting a stream of news. (I know, I know, yes, it seems like 'everyone is doing that') That's why all of them are complaining that they are not seeing any real ROI from social media, because they are using it like we are back in 2009.
Here is a simple tip that will help your brand or business set yourself apart from your competition and start seeing real traction from your efforts.
Got feedback or thoughts on this? As usual, I'd love to hear it.